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    • We love helping
      marketing managers
      LET'S TALK
      look awesome.

    You have a big to do list and you have ALL the big ideas but you need help executing them. 

    Sarah Rail is a Brisbane-based branding and website specialist with a passion for helping marketing managers keep their employer’s brand strong and consistent across all media. So, whether you’re rebranding, maintaining a brand or starting afresh – talk to Sarah about taking your business brand to the next level.

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    “We can’t tell you what a big difference it has made to our team and me, in particular, working with you – your ability to get through the work makes a huge impact on what we can turnaround as a small department.”
    EVE FAULKNER, MARKETING MANAGER – STODDART GROUP

    Ready to take your business brand to the next level?

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    The Mino Design & Digital office is now closed for The Mino Design & Digital office is now closed for 2020. We will be reopening on Monday 11th January 2021. We'd like to take this opportunity to say thank you to our incredible clients, suppliers and partners for all of your support during this crazy year in business. We wouldn't be here without you. We hope you and your loved ones have a relaxing and safe Christmas and New Year. We can't wait to do it bigger and better with you in 2021. Now, we’re off to sip some cocktails by the pool and enjoy some quality family time. Take care, Sarah & the team
    BRAND REFRESH: We loved working with @huntermarket BRAND REFRESH: We loved working with @huntermarketing.co to refresh the @createagain brand. Jen loved her previous logo and what the Phoenix represented but decided it was time for a refresh. We took her original ideas and adapted them so her brand became more aligned with how she wanted to be seen. We also included a mini style-guide for her to help keep her brand strong and consistent. We like to call this a mini brand refresh which we know will have big impacts for her business. What Jen had to say: "We love our Logo and what the Phoenix represents. But it was time for a refresh and we believe that the result is nothing short of amazing. Thank you so much @minodesignstudio for supporting our vision and bringing it to life. You absolutely nailed it and we are proud to be sharing the results with our clients present and future. Thank you also to @huntermarketing.co for your continuous support and believing in us." If you're ready for a brand refresh please get in contact with us. We'd love to take your brand to new heights. Sarah and the team 😊
    One of the big reasons why we love working with Ma One of the big reasons why we love working with Marketing Managers is the genuine and supportive relationships we build with them that span over many years. We started working with Quay Shipping back in 2014 and we still maintain their brand on a monthly basis. It's been such a pleasure working alongside the Quay Shipping team for the last six years and we look forward to continuing to support their business in any way we can.
    WEBSITE REFRESH: We love working with marketing ma WEBSITE REFRESH: We love working with marketing managers because we understand the importance of having a marketing strategy in place before starting the design process of a website.⠀ ⠀ We worked on the Transcoal website with our wonderful client @huntermarketing.co who had already developed a tailored marketing strategy and an execution plan that provided direction and business growth, as well as key messaging that effectively targeted their ideal customer.⠀ ⠀ This allowed us to create a well designed and optimised website that positions the brand as a credible and trusted business. The outcome is a very happy client, that now has a modern and fresh website that has advanced the position of the TransCoal brand in the market. They also have a detailed and easy-to-follow marketing plan that they can always refer back to when they need direction.
    Do you have a big TO-DO list and big IDEAS but are Do you have a big TO-DO list and big IDEAS but are unsure how to execute them?⠀ ⠀ I am a Brisbane-based branding and website specialist with a passion for helping marketing managers keep their employer’s brand strong and consistent across all media. ⠀ ⠀ Whether you’re rebranding, maintaining a brand or starting afresh, now is the time to talk to me about taking your business brand to the next level.⠀ ⠀ Please get in touch with me today, I am here to help you get you where you need to be. ⠀ ⠀
    BRANDING TIP: Is your brand strong and consistent BRANDING TIP: Is your brand strong and consistent across all media? If your answer is 'no' then our recommendation is to get a style guide developed to assist you build your brand. ⠀ ⠀ A fully developed style guide will help you with:⠀ ⠀ 1. Knowing how to use your logos (and how not to use them)⠀ 2. Knowing what fonts to use for headings, subheadings, and body text⠀ 3. Knowing what brand colours to use⠀ ⠀ This essential document will make your life so much easier when you're developing any marketing collateral including everything from your website to your social media.⠀ ⠀ Sarah & the Mino team ⠀ ⠀ #brandingtip #brandingadvice #brandingsupport #marketingtip #marketingadvice #brandinganddesign
    ANNUAL REPORTS: With annual reports the focus for ANNUAL REPORTS: With annual reports the focus for some marketing managers at the moment, I thought I would remind our marketing manager community that annual reports don't have to be boring!⠀ ⠀ Like most audiences, your readers are more likely to retain information presented visually. They don't want to be reading long blocks of text, page after page, they will simply switch off and get bored. Here a few tips to help grab the attention of your audience:⠀ ⠀ 1. Have a branded business photo shoot so you have stunning images to use on the cover and inside spreads.⠀ 2. Highlight compelling statistics and data points throughout. ⠀ 3. Emphasise these with data visualisations such as interesting icons, illustrations, and infographics.⠀ 4. Use bold text for headings and your brand colours throughout to catch their eye.⠀ ⠀ If you need to add a WOW factor to your annual reports this season, please get in touch with us.
    We love providing digital and design solutions for We love providing digital and design solutions for Marketing Managers as it allows them to do their job more effectively and we help make them look awesome! We work with in-house Marketing Managers, Marketing Specialists who run their own agencies, and business owners who are wearing all the hats. ⠀ ⠀ Below is a marketing tip from our wonderful client, Kristy (pictured) from @huntermarketing, she really knows her stuff, give them a follow if you haven't already!⠀ ⠀ MARKETING TIP: Start with a marketing strategy that aligns with your overarching business objectives!⠀ ⠀ Here’s where to start...⠀ ⠀ 1. Identify your ideal customer and create an ideal customer persona profile to understand their needs and how to communicate with them effectively.⠀ ⠀ 2. Complete a SWOT analysis to understand where the opportunities are for growth and take action to mitigate any threats.⠀ ⠀ 3. Analyse your competitors and ensure your business has a clear differentiation.⠀ ⠀ 4. Once you have a good understanding of who and where your ideal customers are you’ll know which platforms to utilise to effectively communicate with them. ⠀ Creating and designing marketing material and collateral to communicate with your ideal customer comes next. If you need help with creating marketing collateral that will set your business apart from your competitors please get in touch with us today. ⠀ ⠀ Sarah and the team xx
    CORPORATE SOCIAL RESPONSIBILITY: At Mino Design & CORPORATE SOCIAL RESPONSIBILITY: At Mino Design & Digital there are some causes very close to our heart and that we wanted to focus on helping this year. One of them is the environment, so when we had the opportunity to support the wonderful people at Yeronga Bushcare who needed an upgrade of their brand we jumped at it. ⠀ ⠀ The Bush Care program is actively supported by Brisbane City Council (BCC) Habitat. We volunteered our time to rebrand them, create a presence on social media, and flyers to promote their working bees. We incorporated the Mangrove as a feature in the logo as they play a very important role in helping with Climate Change thanks to their ability to absorb and store carbon dioxide, they also help prevent erosion of the riverbed. SWIPE LEFT to see the before and after images.
    WEBSITE REFRESH: Since COVID has hit, businesses h WEBSITE REFRESH: Since COVID has hit, businesses have become more aware of the importance of having a strong online presence. We have completed four awesome website refreshes in the last two months and one of them was for the wonderful Dorelle Thompson from Wellness Nutrition Solutions. Dorelle came to us feeling overwhelmed as to how to move forward with her website because of the below reasons:⠀ ⠀ 1. The website was over four years old and things in the backend were very messy as the site had not been maintained properly.⠀ 2. The website no longer aligned with her current offerings.⠀ 3. She had stopped receiving any leads from the website.⠀ 4. The website was no longer mobile friendly. ⠀ We encouraged Dorelle to replace the generic stock imagery and get a professional photoshoot. We put her on a payment plan and built her a brand new site promoting all of her fantastic new offerings. The next recommendation was for her to invest in getting a digital marketing strategy developed because as we all know, the concept of “If you build it, they will come” does not apply to websites. We then put her on a care plan to make sure the site is always maintained and operating at its best.⠀ ⠀ Dorelle has since paid off her payment plan early because of the number of sales leads she has been receiving. What an incredible outcome for her business. ⠀ ⠀ Please get in touch if you would like to discuss how we can effectively refresh your website so customers come calling again.⠀ ⠀ Photography by @tomovision

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    The must have guide every marketing manager needs before starting work with a designer.

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    CONTACT

    0404 388 152

    sarah@minodesignstudio.com.au

    Unit 2a/31 Anthony Street, West End

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      • About
      • Services
        • 1:1 CONSULTS
        • BRANDING & DESIGN
        • WEBSITE DESIGN
        • WEBSITE CARE PLANS
      • Work
      • Testimonials
      • Contact
      Mino Design Studio

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      Brand Checklist

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