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    • We love helping
      marketing managers
      LET'S TALK
      look awesome.

    You have a big to do list and you have ALL the big ideas but you need help executing them. 

    Sarah Rail is a Brisbane-based branding and website specialist with a passion for helping marketing managers keep their employer’s brand strong and consistent across all media. So, whether you’re rebranding, maintaining a brand or starting afresh – talk to Sarah about taking your business brand to the next level.

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    “We can’t tell you what a big difference it has made to our team and me, in particular, working with you – your ability to get through the work makes a huge impact on what we can turnaround as a small department.”
    EVE FAULKNER, MARKETING MANAGER – STODDART GROUP

    Ready to take your business brand to the next level?

    LET’S WORK TOGETHER

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    Meet Kristy our strategic marketing partner with o Meet Kristy our strategic marketing partner with over 20 years in marketing and advertising within Australia and globally. We understand that our clients can sometimes get caught up in the day to day running of their marketing department or business and may need extra support, different ideas or a new perspective. We’re here to help you create an even greater impact. Our new and exciting marketing offer will support you with: 1. Positioning your business for growth 2. Creating social media strategies that get you noticed and new customers 3. Effectively targeting your ideal customer via the development of key messaging and recommended marketing tactics Our new offer will give you the direction and the confidence you need to take your brand to the next level. If you would like to find out more, please get in touch with us for a free consultation call.
    NEW CLIENT WEBSITE! 🙌 We are excited to share w NEW CLIENT WEBSITE! 🙌 We are excited to share with you the launch of our client’s new website. Trans Action Property required a new website for a few different reasons: 💣 Their last website was over 5 years old and they were struggling to update it without errors occurring. 💣 They had stopped getting any enquiries through their website. 💣 The website no longer reflected the direction they were wanting to take their business with their target audience now being more high-end. 💣 Their portfolio had dated and did not reflect the high quality of work they were producing. They were happy with their logo so weren't initially after a rebrand, but after going through the process of doing a brand audit and discovering their target market, we suggested a “mini” brand refresh. We kept the overall look of their logo but modernised it, and removed the maroon from their colour palette as we felt this dated their brand. Their target market is very high-end and from the comments they received from their clients we have achieved a great result for them. Thanks to @marzipanmedia for working on the SEO and @huntermarketing.co for working on the copywriting. ⬅SWIPE LEFT to view the before and afters.
    Hey there followers,👋 It's been a little while Hey there followers,👋 It's been a little while between posts so we thought it would be a great opportunity to re-introduce ourselves. Mino Design & Digital Studio exists to support and empower marketing managers to achieve the best outcomes possible for their brands. It is our intention to always make their lives easier and make them look awesome in the eyes of their managers, peers, clients, and the market in which they are in. 💪 If you're a marketing manager who needs brand or design support, please get in touch. We'd love to discuss your needs and how we can help you reach your goals.
    BRAND REFRESH: We loved working with @huntermarket BRAND REFRESH: We loved working with @huntermarketing.co to refresh the @createagain brand. Jen loved her previous logo and what the Phoenix represented but decided it was time for a refresh. We took her original ideas and adapted them so her brand became more aligned with how she wanted to be seen. We also included a mini style-guide for her to help keep her brand strong and consistent. We like to call this a mini brand refresh which we know will have big impacts for her business. What Jen had to say: "We love our Logo and what the Phoenix represents. But it was time for a refresh and we believe that the result is nothing short of amazing. Thank you so much @minodesignstudio for supporting our vision and bringing it to life. You absolutely nailed it and we are proud to be sharing the results with our clients present and future. Thank you also to @huntermarketing.co for your continuous support and believing in us." If you're ready for a brand refresh please get in contact with us. We'd love to take your brand to new heights. Sarah and the team 😊
    One of the big reasons why we love working with Ma One of the big reasons why we love working with Marketing Managers is the genuine and supportive relationships we build with them that span over many years. We started working with Quay Shipping back in 2014 and we still maintain their brand on a monthly basis. It's been such a pleasure working alongside the Quay Shipping team for the last six years and we look forward to continuing to support their business in any way we can.
    WEBSITE REFRESH: We love working with marketing ma WEBSITE REFRESH: We love working with marketing managers because we understand the importance of having a marketing strategy in place before starting the design process of a website.⠀ ⠀ We worked on the Transcoal website with our wonderful client @huntermarketing.co who had already developed a tailored marketing strategy and an execution plan that provided direction and business growth, as well as key messaging that effectively targeted their ideal customer.⠀ ⠀ This allowed us to create a well designed and optimised website that positions the brand as a credible and trusted business. The outcome is a very happy client, that now has a modern and fresh website that has advanced the position of the TransCoal brand in the market. They also have a detailed and easy-to-follow marketing plan that they can always refer back to when they need direction.
    Do you have a big TO-DO list and big IDEAS but are Do you have a big TO-DO list and big IDEAS but are unsure how to execute them?⠀ ⠀ I am a Brisbane-based branding and website specialist with a passion for helping marketing managers keep their employer’s brand strong and consistent across all media. ⠀ ⠀ Whether you’re rebranding, maintaining a brand or starting afresh, now is the time to talk to me about taking your business brand to the next level.⠀ ⠀ Please get in touch with me today, I am here to help you get you where you need to be. ⠀ ⠀
    BRANDING TIP: Is your brand strong and consistent BRANDING TIP: Is your brand strong and consistent across all media? If your answer is 'no' then our recommendation is to get a style guide developed to assist you build your brand. ⠀ ⠀ A fully developed style guide will help you with:⠀ ⠀ 1. Knowing how to use your logos (and how not to use them)⠀ 2. Knowing what fonts to use for headings, subheadings, and body text⠀ 3. Knowing what brand colours to use⠀ ⠀ This essential document will make your life so much easier when you're developing any marketing collateral including everything from your website to your social media.⠀ ⠀ Sarah & the Mino team ⠀ ⠀ #brandingtip #brandingadvice #brandingsupport #marketingtip #marketingadvice #brandinganddesign
    ANNUAL REPORTS: With annual reports the focus for ANNUAL REPORTS: With annual reports the focus for some marketing managers at the moment, I thought I would remind our marketing manager community that annual reports don't have to be boring!⠀ ⠀ Like most audiences, your readers are more likely to retain information presented visually. They don't want to be reading long blocks of text, page after page, they will simply switch off and get bored. Here a few tips to help grab the attention of your audience:⠀ ⠀ 1. Have a branded business photo shoot so you have stunning images to use on the cover and inside spreads.⠀ 2. Highlight compelling statistics and data points throughout. ⠀ 3. Emphasise these with data visualisations such as interesting icons, illustrations, and infographics.⠀ 4. Use bold text for headings and your brand colours throughout to catch their eye.⠀ ⠀ If you need to add a WOW factor to your annual reports this season, please get in touch with us.
    We love providing digital and design solutions for We love providing digital and design solutions for Marketing Managers as it allows them to do their job more effectively and we help make them look awesome! We work with in-house Marketing Managers, Marketing Specialists who run their own agencies, and business owners who are wearing all the hats. ⠀ ⠀ Below is a marketing tip from our wonderful client, Kristy (pictured) from @huntermarketing, she really knows her stuff, give them a follow if you haven't already!⠀ ⠀ MARKETING TIP: Start with a marketing strategy that aligns with your overarching business objectives!⠀ ⠀ Here’s where to start...⠀ ⠀ 1. Identify your ideal customer and create an ideal customer persona profile to understand their needs and how to communicate with them effectively.⠀ ⠀ 2. Complete a SWOT analysis to understand where the opportunities are for growth and take action to mitigate any threats.⠀ ⠀ 3. Analyse your competitors and ensure your business has a clear differentiation.⠀ ⠀ 4. Once you have a good understanding of who and where your ideal customers are you’ll know which platforms to utilise to effectively communicate with them. ⠀ Creating and designing marketing material and collateral to communicate with your ideal customer comes next. If you need help with creating marketing collateral that will set your business apart from your competitors please get in touch with us today. ⠀ ⠀ Sarah and the team xx

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    CONTACT

    0404 388 152

    sarah@minodesignstudio.com.au

    Unit 2a/31 Anthony Street, West End

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      • About
      • Services
        • 1:1 CONSULTS
        • BRANDING & DESIGN
        • WEBSITE DESIGN
        • WEBSITE CARE PLANS
      • Work
      • Testimonials
      • Contact
      Mino Design Studio

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      Brand Checklist

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