Your website is essentially a piece of great looking software, and like any software, it needs ongoing maintenance to run properly. Think of it like a car engine – you have to change the oil and keep the various parts in working order or else the vehicle won’t go anywhere. Similarly, your website needs to be live and ready to help customers and represent your business at all times. A little bit of care and upkeep in the form of website maintenance will ensure it does exactly that.
Don’t Set It and Forget It
Having a website is not just a case of building it and leaving it to take care of itself. If you do that, chances are you’ll be losing money instead of converting customers. We’ve become an unforgiving lot in this digital age, so if someone is browsing your website and a link doesn’t work, you’ve lost them. They will move on and take your chance of turning them into a customer with them. Website maintenance makes sure everything is working as it should, and keeps browsing customers on your site (where they belong!).
The Benefits of Maintenance
WordPress is a continuously evolving platform. It’s improving all the time, and you need to keep up by ensuring you’re using the latest version and your software and plugins are working as they should. This will ensure faster load times, as well as minimum downtimes and maximum uptime.
It’s essential for a website’s visibility to keep it fresh by growing its content, tweaking its design and continuously monitoring its analytics. Website maintenance ensures all updates and monitoring are error-free and smooth, so there are no obstacles in the way of your website growth.
At Mino Digital + Design we rely on best practice techniques that have been cultivated over a number of years. Our first step is to always backup the website, and then check if our updates have created any issues. If there is any issue with the site, our software allows us to isolate the problematic plugin and revert it back to an old version. Every month you will receive a maintenance report with the performance and security scan results. If an issue has arisen, you’ll find we’ve fixed it before you realise something isn’t right.
DIY Maintenance? Forget it
DIY maintenance on your site may seem like the cost-effective solution, but it’ll being more expensive in the long run. If you log into WordPress and update from the admin panel, there’s no record of what’s been done. So you might be updating a plugin that’ll create a problem in a couple of weeks, and you have no idea what changed and how to undo it. You’ll end up restoring an old backup that doesn’t have your latest contact entries, sales orders or content changes.
For a seamless process and maximum uptime, let Mino Digital + Design take care of your website maintenance.
Prevention is Better Than Cure
Your website is the first port-of-call for many potential customers to your business. You stand to let them and yourself down if your website doesn’t look or work as it should. So what do you do when things go wrong? If you try fix it yourself, you’ll probably cause further damage. If you get a professional to fix it for you, the price tag could be rather hefty. The best solution is not to get to this situation in the first place, which is where website maintenance steps in. Regular upkeep on your site will prevent those costly breakages happening, keeping your site live and keeping those customers coming.
Call the Experts In
With Mino Digital + Design maintaining your website, you have experienced web professionals on your side. That means maximum uptime, happy customers and less worries for you. You’re saving potential losses in web traffic, which means your increasing your future sales prospects. All for just a small monthly fee.
You can get in touch now, go onto one of our website care plans, and start earning the rewards within 48 hours.